Tools

Software tools, platforms, and resources for analytics practitioners

All Chemometrics Marketing Mix Modeling
Marketing Mix Modeling 🔧 Tools

Meta Robyn

Meta's open-source automated Marketing Mix Modeling package for R with Nevergrad optimizer.

Meta (Facebook) Free & Open Source (MIT License)
Marketing Mix Modeling 🔧 Tools

Google Meridian

Google's open-source Bayesian Marketing Mix Model built in Python with built-in support for reach and frequency data.

Google Free & Open Source (Apache 2.0)
Chemometrics 🔧 Tools

The Unscrambler X

Industry-leading multivariate data analysis and chemometrics software by CAMO Analytics (Aspen Technology).

CAMO Analytics / Aspen Technology Commercial (free trial available)