Optimizing Media ROI in CPG: A Marketing Mix Modeling Approach
This paper demonstrates how a leading CPG company used Bayesian Marketing Mix Modeling to reallocate $50M in media spend, achieving a 23% improvement in marketing…
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NIR Spectroscopy for Olive Oil Authentication: A Case Study
This paper presents a chemometric approach using NIR spectroscopy and PLS-DA to detect adulteration in extra virgin olive oil, achieving 97% classification accuracy across 500+…